Hey NCAA….It’s time to pay!

The Buckster spent thousands of hours as a kid playing basketball and “shooting the rock.”

Admittedly, I didn’t have much of a choice because the “family business” was basketball. Both of my parents were college basketball coaches, which is a bitch of a way to grow up.

I ended up being good enough to have my college education fully paid for by playing at the Division 1 level. I still hold the single season free-throw percentage record (92%) where I played.

That being said, I’m overly qualified to weigh in on the issue concerning the NCAA paying players — whether it be for their likeness, image, name, or participation. Been there. Done it. Seen it. Know it.

As my friend and Head Coach of the University of North Florida, Matt Driscoll says, “It’s time to share the sugar.”

What he is referring to is one player passing the ball to another player. But when it comes to the NCAA, “sharing the sugar” means paying the players.

And by the way, the NCAA rakes in more than $1 Billion of “sugar” every single year. More than $500 million of that revenue comes from the annual March Madness NCAA Basketball Tournament!

Superstar players like Zion Williamson should also be compensated when their images are used in video games, and jerseys with their names are sold at campus bookstores or online. That’s kind of a no-brainer.

However, the “no name” players should be compensated as well because they also help put butts in seats and ads on TV.

As pro-wrestler Ric Flair says, “To be the man, you’ve got to beat the man.” The MAN in this case is the NCAA.

It’s time for the players to demand fair compensation. It’s time for the NCAA to do the right thing, and pay a small stipend to every single male and female Division 1 scholarship athlete.

That’s not socialism. That’s called fairness and doing what’s right. Businesses typically offer profit sharing plans and performance bonuses, so this is nothing new.

And by the way, NCAA Division 1 sports is big business, so let’s treat it the same way.

The “amateurism” argument is finished. The clock is at 00:00. Game over.

NCAA…it’s time to pay….and this issue is NOT going away.