ABC: Always Be Creative

I’m sure you’ve heard that famous phrase from that famous movie where that famous actor says “Coffee is for closers.” He goes on to demoralize a group of lazy, rag-tag sales guys by hammering the phrase “Always be closing.”

That has been the prevalent meaning of “ABC” in the business community for decades. In too many sales environments the “close everyone, all the time, at all costs” mentality is both nauseating and outdated. 

Don’t be one of those sociopathic idiots who is always in sales mode. 

What “ABC” should stand for is “Always Be Creative.”

Instead of acting like a hammer looking for a nail, use your creative skills to figure out how to set yourself apart from your competition. 

One of the best ways to do that is by putting your customers’ best interests at the forefront of everything you do – even if you H8 their ass. 

Ask yourself: how would you like to be sold?

Would you prefer the brute force and aggression displayed by Alec Baldwin’s character in Glengarry Glen Ross? 

Probably not. 

Give it some thought. What would be a creative and new way to attract the type of customer you want to work with? What unique approach is not being used currently in your industry? What can you do that no one else has the guts to try? 

The days of the hard close are over. 

Leave that to the schmucks littering the used car lots and timeshare cesspools. 

If you speak less, listen more – and Always Be Creative – success will happen on your terms.